Curated activewear and lifestyle apparel
High quality pieces designed for comfort, performance, and everyday style. For workouts, movement, and life beyond.
Inclusive fitness studio
A welcoming space for group classes, strength training, mobility work, and community connection — open to all levels.
Community focus
We’re more than a store or studio. We strive to support local causes, champion wellness in Door County, and offer a place where people feel at home.
Our commitment to positive impact
We proudly curate apparel and accessories from companies that prioritize sustainable materials, ethical production, and giving back to meaningful causes. Quality isn’t just how something feels, it’s how it’s made and the impact it creates.
A dream is never too big.
Cloud Nine Collective began as a shared dream between DJ and Maggie Richmond — to bring together high-quality "athleisure" + activewear and a welcoming fitness community to the heart of Sturgeon Bay. Now nestled in a beautifully restored 1890’s building downtown, we blend thoughtfully curated apparel with inclusive group fitness and a commitment to uplift our neighbors.
Founders, partners, and locals at heart.
Together since 2007 and married since 2015, DJ and Maggie are true partners beyond Cloud Nine Collective.
DJ brings a background in graphic design, branding, apparel design, as well as a Master's of Business Administration (M.B.A.); his eye for quality and detail shapes every part of our retail offering.
Maggie is a registered dietitian with a Master’s in Exercise Science; she has guided nutrition and wellness for both local organizations and professional sports teams.
Together, they combine their expertise to create a space where movement, comfort, and community meet.
Amazing items, environment, and community.
Items for every one
Apparel and clothing meant for all kinds and all walks of life.
An inclusive environment
We'll always be a warm and friendly place for you to be a part of.
Community is everything
We're all in this together, and we're always stronger together.